Resources · Checklist
Website Project Discovery Checklist
Everything a business should clarify before beginning a website project, from business objective through to the launch review.
- Published2 October 2026
- Format
- Checklist
- Access
- Read on this page
Most website projects are delayed by content rather than by build work. This checklist sets out what to settle before the project starts, so the brief is answerable and the timeline is real.
Business
- Business objective
- Target audience
- Primary conversion goal
- Key services or products
- Brand positioning
Content
- Sitemap
- Page requirements
- Copy
- Images
- Video
- Downloads
- Frequently asked questions
Design
- Brand guidelines
- Typography
- Colour system
- Visual references
- Responsive requirements
Technology
- Domain
- Hosting
- Content management requirements
- Forms
- Integrations
- Analytics requirements
Conversion
- Primary call to action
- Secondary call to action
- Contact pathways
- Lead capture
- Confirmation experience
Launch
- Page metadata
- Sitemap
- Robots directives
- Favicon
- Social metadata
- Forms tested
- Mobile review
- Accessibility review
- Performance review
What should a visitor understand, trust and do within the first few minutes?
Related reading: websites versus web applications.
